Damion Thomas Jnr is very meticulous in his approach to life. The first time Olympian possesses all the attributes – discipline, technique, speed and mental fortitude – to succeed in his specialty event the 110m hurdles.
The video shows Bolt trying to out-race a new and very different competitor: fire. Along the way, he talks about how speed is his life and that he’s always run fast. We also see Bolt tooling around in his custom-made Nissan GT-R, painted in “Bolt Gold.” Finally, he gets in the block to race the flames. As he gets to the finish, Bolt says: “Rio. Wait for me.” “We wanted people to experience the inner strength of the most famous sprinter in history when posed with a challenge to reach even further,” said Ronaldo Znidarsis, vice president of marketing and sales for Nissan Brazil. Info via sportingnews.com Ad agencyLew’Lara\TBWA created the video.