With a major $50 million target for this year’s SAGICOR Sigma Coprorate Run, the biggest yet, the organisers have introduced a public donation platform (generosity® by Indiegogo®) in an effort to help raise funds for its 2016 beneficiaries; the Jamaica Cancer Society, the Black River Hospital Paediatric unit and Children with Cancer across the island.”We know Jamaicans in the diaspora are big supporters of the Sigma Run and by extension Jamaica so we are relying on them heavily to help raise this ambitious target for children of their home nation. Last year we experimented with a crowd funding account that helped us raise $26 million so this year we decided to try a new platform for Sigma Run to open an avenue for Jamaicans living across the world to lend assistance to our child-based charities,” says Ingrid Card, Vice President of group marketing at Sagicor.
Generosity® is the conscious fundraising platform that’s free, fast, and open, giving individuals and organizations the power to improve only socially lives everywhere.
Donations can be made to the Sagicor Foundation. Donations to support this year’s causes are also being invited, and can be made via pledges. Local donors may make cheques payable to Sigma Run 2016, with deposits at any Sagicor Bank location to Account Number – 5502392157. Deposits may also be made at the National Commercial Bank – Account Number 291012795 and Scotiabank – Account number 11-9911 (Donations lodged to BNS & NCB must say ‘donation to Sagicor Sigma Run’).
In its 18-year history, the Sigma Run road race has inspired individuals and groups to make donations in addition to registering for the run to further accumulate funds for its charities and its goodwill that it extends to the Jamaican populace. This year, the monies will be distributed between Children with Cancer, The Jamaica Cancer Society, in order to assist breast cancer screening of women, and the The Black River Hospital Pediatric Unit which is in need of an arterial blood gas machine to check for severe breathing problems and lung diseases, such as asthma, cystic fibrosis or chronic obstructive pulmonary disease (COPD).
Jamaica’s national athletes like Usain Bolt, Shelly-Ann Fraser Pryce, Asafa Powell and Novlene Williams-Mills have donated their famous autographed sportswear to be donated to the person who is the highest donor (minimum donation of US$5000).
Be a part of the movement and donate for the cause.
Last year, the run raised more than $26 million with a record number of almost 24,000 participants.
Sagicor Sigma Corporate Run takes place this year on Sunday, February 21, with a target of $50 million. To date, approximately $160 million has been raised for a number of child care and health-related facilities. Funds raised are used to purchase well-needed equipment and services for the long-term maintenance of institutions.
Information on how to register a company team or individual can be found via Sagicor Group Jamaica’s website: Sagicor Jamaica or by calling the Sigma Run Secretariat at 936-7261 or 936-7262. Registration closes on Friday, February 5, 2016.
About Sagicor Group Jamaica
Sagicor Group Jamaica is a financial services conglomerate. The Group offers products and services in the areas of Banking, Insurance, Investments, Real Estate, Asset Management and Retirement Planning. Sagicor Life Jamaica Limited is the leading Life and Health insurance provider in Jamaica. The Company commenced operations in 1970 as Life of Jamaica Limited, the first locally owned life insurance company and the first life insurance company to be listed on the JSE. The Sagicor Group owns the 3rd largest bank in Jamaica and one of the top Investments Company. Sagicor Group Jamaica is a member of the wider Sagicor Financial Corporation. Sagicor Financial Corporation operates in over 20 countries and its operations date back to 1840.