Jamaican sprinter Usain Bolt has signed a personal endorsement deal with All Nippon Airways (ANA).
The 29-year-old, a six-time Olympic gold medallist, who currently holds the world record for the 100m and 200m, will feature in advertising campaigns for the Japanese airline in the lead up to the Rio 2016 Olympics and beyond.
ANA is an official airline partner for the Tokyo 2020 Olympic and Paralympic Games. Its deal with Bolt was secured via its newly set up Tokyo Olympic and Paralympic Promotion Division.
Bolt announced the deal on Twitter and providing a link to the first ad with ANA in which he dances along to Japanese pop song for the duration of the 30 second video.
Usain Bolt has been named one of top 50 Most Marketable Athletes in 2015. Bolt currenlty has commercial deals with Puma, Gatorade, Digicell, Regupol, Hublot, Virgin Media, Nissan, Optus and Celcom.
“HELLO BLUE,HELLO FUTURE. Happy to Introduce my new airline partner ANA #AllNipponAirways #Tokyo2020 @FlyANA_official”
Info via sportspromedia.com