Jamaicans Usain Bolt, Shevon Stoddart and Hansle Parchment in latest PUMA ads

A long history of working with Jamaican athletes gave PUMA the perfect hot environment to test PWRCOOL as part of the development process. Olympic medalist Hansle Parchment said, “living and training in Jamaica is a wonderful thing, but the heat is challenging and at times pretty exhausting. PWRCOOL is a great technology to help counter that; it works well in both the shoes and training wear. I like it, the IGNITE PWRCOOL shoe is particularly cool.”

These versions of IGNITE and Faas 500 v4 are equipped with ComfortTemp®, a thermoregulation material to help keep your body at an optimal temperature.

Engineered for responsiveness, the all new IGNITE PWRCOOL maximizes energy to propel you forward. Past dropped jaws. Past your every notion of running. Supporting every stride is IGNITE FOAM, which provides responsive cushioning and maximum durability to push you past your limits.

finish, Richard Thompson (10.04) was 5th while Daniel Bailey finished 6th in a season’s best 10.11.

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The Faas 500 v4 PWRCOOL is also upgraded. With a FaasFoam+ midsole material combined with a full EverTrack+ outsole for a superior cushioned ride. The upper features a new EVERFIT 2.0 system with Weave Mesh technology – setting a new precedent for lightweight support. Finally, the 4mm HTD encourages a more natural and efficient transitional ride.

The PWRCOOL Graphic S/S Tee was built for speed with the inner PWRCOOL print, which activates with moisture to keep the body cool. This short-sleeved tee is made with PWRCOOL technology: strategically placed adaptive materials that helps maintain an optimum body temperature during a workout without losing momentum.