LogoLogo
  • NEWS
  • Shop
  • About us
  • Contact
info@TeamJA.org

Football programme gets well-needed boast from Coca-Cola

admin · February 01, 2013 · Brazil, FIFA, Football, News, Rio 2014, Sourced · 6 comments
0

The country’s football programme has received a well-needed boast ahead of the final round of CONCACAF qualifiers for the 2014 World Cup.

International soft drink brand, Coca-Cola, came on board with a sponsorship package to the tune of US$1.6 million (approximately J$149m) over a six-year period.

The sponsorship deal includes cash, products, performance incentives, promotional support and global activations, as Jamaica now shares a common bond with great football nations such as Argentina and Germany, which are also sponsored by the global brand.

“It is a great pleasure to announce an exciting and dynamic partnership between Coke and the Jamaica Football Federation,” managing director of Wisynco Group Limited, William Mahfood, announced during yesterday’s press launch at the Jamaica Football Federation (JFF) headquarters.

37737jamvsguatemalae20120608rm

long-term investment

Shermin Peters, senior market development manager of Coca-Cola Company, pointed out that the company’s sponsorship of the country’s national team is a continuity of their commitment across the region.

“This is more than just Coca-Cola being the official sparkling soft beverage of football in Jamaica,” Peters expressed. “This is about a long-term investment in Jamaica and it’s people, and it’s an extension of the Coca-Cola company’s commitment to promoting active lifestyles among youths and families.”

The senior team will open their campaign in the final round next Wednesday against Mexico, and Prime Minister and Minister of Sports, Portia Simpson Miller, was on hand to wish the team all the best.

dsc_6547 JamvsAntiguaE20121016RM

“Our Reggae Boyz give us hope that all of us in Jamaica can achieve the synergy required for nation building,” Simpson Miller said. “They (Reggae Boyz) have brought this nation together before and Jamaica is eager to stand with you again on this next leg of your journey.”

Captain Horace Burrell, president of the JFF, took the opportunity to encourage other corporate entities to support the programme.

“I am hoping that other corporate companies will actually take a page out of your (Wisynco) book and come on board,” Burrell said. “Football generates a kind of interest that not many other endeavours can in fact generate and, therefore, I want to tell you that having taken on Jamaican football you have taken on a winner.”

Article via Ryon Jones, Jamaica Gleaner

  Facebook   Pinterest   Twitter   Google+
FIFAReggae BoyzRio 2014SoccerWorld Cup
  • Usain Bolt, the greatest athlete of all time.
    February 21, 2016 · 0 comments
    <div id="stcpDiv"> <script
    22960
    29
    Read more
  • VIDEO: Demish Gaye clocks PB of 44.55 in Men’s 400M semifinal 3. #WorldChamps2017
    August 06, 2017 · 0 comments
      <script src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"
    8638
    10
    Read more
  • Nesta carter and Asafa Powell Men’s 100m Heat 3 – Jamaica National Champs2012
    June 29, 2012 · 1 comments
    <pre> 1 Carter, Nesta Mvp Track Club 10.19Q
    22669
    0
    Read more

Leave a Comment!

Your email address will not be published. Required fields are marked *

Rep Jamaica Tees
Posts
  • Jamaica finish World Champs on high with 10 medals
    Jamaica finish World Champs on high with 10 medals
    July 26, 2022·0 comments
  • VIDEO: Men’s & Women’s 4x100M Final
    VIDEO: Men’s & Women’s 4x100M Final
    July 24, 2022·0 comments
  • Jackson stars on magical night
    Jackson stars on magical night
    July 22, 2022·0 comments
  • VIDEO: Shericka Jackson clocks 21.45 (CR) in Women’s 200M Final
    VIDEO: Shericka Jackson clocks 21.45 (CR) in Women’s 200M Final
    July 22, 2022·0 comments
Tweets by @TeamJA.org
Copyright © 2021 Team Jamaica Sports, LLC. All Rights Reserved.
info@TeamJA.org
info@TeamJA.org