The video shows Bolt trying to out-race a new and very different competitor: fire. Along the way, he talks about how speed is his life and that he’s always run fast. We also see Bolt tooling around in his custom-made Nissan GT-R, painted in “Bolt Gold.” Finally, he gets in the block to race the flames. As he gets to the finish, Bolt says: “Rio. Wait for me.” “We wanted people to experience the inner strength of the most famous sprinter in history when posed with a challenge to reach even further,” said Ronaldo Znidarsis, vice president of marketing and sales for Nissan Brazil. Info via sportingnews.com Ad agencyLew’Lara\TBWA created the video.
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Virgin Media’s new ad is about what it feels like to experience speed, at a physical and emotional level. When Usain Bolt broke the world 100m record he did it in an incredible 9.58 seconds. The ad re-creates that experience, over and over again and with increasing excitement. It describes the feeling of running at such speed from different and varied perspectives. ‘9.58 seconds’ informs the structure of the ad. It is a modular piece, made up of ten 9.58 second sequences. It attempts to lift the lid on the real Bolt. It shows the ‘overwhelming rush of hurt’ he describes when talking about his training schedule, the impact his achievement had on adoring fans, the healthy Jamaican diet he grew up on, the gaming arcades he spent his childhood in and the Jamaican dance culture he is still a part of. For more information visit: http://www.virginmedia.com/vivid
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She might be up for a spot on Jamaica’s Olympics team, but there’s only one position, and she said it’s “not looking hopeful due to some political issues” she didn’t want to get into. Danusia Francis perfect 10 Perfection. Congratulations Danusia Francis! #perfect10 Posted by UCLA Gymnastics on Sunday, March 6, 2016
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Grenada, Friday March 4, 2016: The young Reggae Girlz were defeated 8-1 by Team USA in their first Group B match of the CONCACAF Women’s Under-17 Championship at Grenada National Stadium. Sylvia Smart (JAM) fired home a shot into the far right corner past USA goalkeeper Laurel Ivory. Jamaica will meet Costa Rica on Monday March 06, 2016. USA’s Civana Kuhlmann and TSG player of the match Ashley Sanchez added two goals apiece. Second-half substitute Frankie Tagliaferri scored four goals during a 17-minute span to lead the United States to an 8-1 victory over Jamaica. Photos by MexSports
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Jamaican Stephenie-Ann McPherson clips Seren Bundy-Davies of Great Britain to win 400M in 52.05 at Glasgow Indoor Grand Prix on February 20, 2016. Seren Bundy-Davies of Great Britain 52.10. WOMEN’s 60M: Dafne Schippers of the Netherlands WINS 60M in 7.10 secinds ahead of Elaine Thompson of Jamaica and Michelle-Lee Ahye of Trinidad and Tobago 7.14. Photos by Dan Mullan
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With a major $50 million target for this year’s SAGICOR Sigma Coprorate Run, the biggest yet, the organisers have introduced a public donation platform (generosity® by Indiegogo®) in an effort to help raise funds for its 2016 beneficiaries; the Jamaica Cancer Society, the Black River Hospital Paediatric unit and Children with Cancer across the island.”We know Jamaicans in the diaspora are big supporters of the Sigma Run and by extension Jamaica so we are relying on them heavily to help raise this ambitious target for children of their home nation. Last year we experimented with a crowd funding account that helped us raise $26 million so this year we decided to try a new platform for Sigma Run to open an avenue for Jamaicans living across the world to lend assistance to our child-based charities,” says Ingrid Card, Vice President of group marketing at Sagicor. Generosity® is the conscious fundraising platform that’s free, fast, and open, giving individuals and organizations the power to improve only socially lives everywhere. Donations can be made to the Sagicor Foundation. Donations to support this year’s causes are also being invited, and can be made via pledges. Local donors may make […]
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Sagicor Sigma Corporate Run is hosted by Sagicor Group Jamaica. The run started 18 years ago with 300 people and has now grown to be the largest road race in the world per capital. Scheduled for Sunday February 21 under the theme ‘run for the fun, donate for the cause’, with a target of JA$50M, the event is raising funds for Children with Cancer across Jamaica, Jamaica Cancer Society and the Black River Hospital Paediatric unit. Over the last 18 years Sigma Run has raised JA$166M for organisations and charitable institutions in Jamaica.Last year saw a record 24,000 Walkers, runners and wheelchair Jamaicans, coming together to raise funds for Cornwall Regional Hospital and the Jamaica Kidney Kids Foundation. 2016 Beneficiaries Children with Cancer across the island – cancer is the leading cause of death in Jamaica for children under 14 years of age. Funds will be used to purchase needed machine/equipment to treat the disease along with various types of medicine. The Jamaica Cancer Society (JCS) – for the purchase a new Mammography Unit which will be retrofitted on a mobile vehicle to be able to reach women in rural Jamaica to do breast screening. The Black […]
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